Why Outdoor Apparel Brands Can't Afford to Ignore Plus Sizes

From The Rock Fight: Outdoor Industry & Adventure Sports Commentary Rock Fight, LLC

Today on the show Colin and his guest talk about an overlooked opportunity for inclusivity and revenue in the outdoor industry.

Outdoor apparel brands are missing a significant opportunity by not offering more sizes. Andrea Kelly, founder of Make Plus Equal, joins The Rock Fight to emphasize the importance of size inclusivity in the outdoor industry but also how a lack of information and awareness about the size-inclusive market has led to missed financial opportunities for brands.

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