VF Sells Supreme, Lebron James Joins Canyon Bikes & The OMA Media Show

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for Outdoor Industry headlines!

Colin kicks off the show with a recap of the Outdoor Market Alliance Media Show, highlighting an event that fills a longstanding industry need as well as uncovering a problem that persists in the Outdoor Industry.

Then Producer Dave joins Colin to run through the following topics:

• Colin's summertime check in during More with Thermore (12:34)
• VF sells Supreme to EssilorLuxottica. What will happen to one of the most popular brands in active apparel history? (15:15)
• Lebron James invested in Canyon Bicycles in 2022 and is now featured in a new Canyon campaign (22:40)
• Boa claims performance increases in cycling shoes in a new press release. But what are they actually trying to do? (27:26)

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