The State Of Outdoor Retail with Wes Allen

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is joined by Wes Allen to talk about what is happening at outdoor retail.

Wes is a principal of Sunlight Sports in Cody, WY and has had a long career in the outdoor industry. In addition to his work at Sunlight, Wes has also spent time at both REI and Chaco.

Today Wes talks with Colin about the state and mission of outdoor retailers, how brands and products have changed over the past few decades, as well as what the industry is missing in 2024.

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