The Position Every Outdoor Company Needs To Guide Their Brand and Products

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin talks about how Fischer Skis and every other brand out there needs to have a Brand [CENSORED]... we want to write the word but we also don't want this episode flagged by the podcast gods. Don't worry though, you'll hear the word over and over again while listening to this episode.

After working at outdoor brands for more than 20 years, Colin learned that brands are often the worst judge for how consumers will view some of their decisions.

In this episode he guides brands everywhere by suggesting a new position that they should rush to hire using Fischer's new line of skis, Nightstick, as an example.

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