The Illusion of Innovation In The Modern Outdoor Industry

Two weeks ago Colin & Justin gave their thoughts on Puffin Drinkwear (listen to that episode here) and how the brand that makes cute coozies for your beer should really offer some sort of performance advantage if it was going to operate like an 'outdoor brand'.

After receiving listener feedback on the topic Colin decided a deeper dive was necessary.

Today on THE ROCK FIGHT (an outdoor podcast that aims for your head) Colin gives you the history of innovation in the outdoor industry, why we get to have the products we do and why until we get our act together when it comes to making things, we should at least demand a level of innovation in the products that are being made.

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