The $50 Million Outdoor Brand You've Never Heard Of

What if one of the outdoor industry's fastest-growing brands was already generating more than $50 million in annual revenue and most traditional outdoor retailers barely knew it existed?

Today on The Rock Fight, Colin welcomes Brian Davis, co-founder of Hollow Socks, to explore how a seven-year-old alpaca sock brand built a massive direct-to-consumer business before making a serious push into traditional outdoor retail.

Topics / Chapters

06:15 – How Hollow Became a $50 Million Brand

10:19 – Why It's Never Been Easier to Start a Brand

11:18 – Do You Need Deep Pockets to Build a D2C Business?

15:03 – How Hollow Built a Million-Dollar Monthly Ad Budget

20:04 – Sponsor Break + ISPO 2026

22:57 – Why Hollow Wants Wholesale After Succeeding Without It

27:25 – How Many Other Multimillion-Dollar D2C Brands Are Out There?

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The Rock Fight is a production of Rock Fight, LLC.