Patagonia Punches Back At The Rock Fight!

It's a return fire episode as Patagonia joins The Rock Fight to defend their efforts on PFAS!

Recently on The Rock Fight Colin was critical of a new video from Patagonia that detailed their journey to remove forever chemicals from their product line. In Colin's point of view he thought Patagonia was late to the party and this was a case where the brand was behind their peers rather than leading.

Patagonia heard that episode, and they're here today to throw some rocks of their own.

Today on the show Patagonia's VP of Global Product Footprint, Matt Dwyer, joins Colin to talk about the path Patagonia has taken when it comes to PFAS, the unique challenges they faced in order to remove these chemicals from their product line, and offer a glimpse into what lay ahead for outdoor product innovation.

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