Outside Unveils An AI Chatbot And All It Cost Was Their Soul

If you're an outdoor enthusiast of a certain age, it is likely that Outside has played an important role in your life of outdoor adventure.

There was a time when they were the outdoor community's authority, our leader. Outside Magazine provided destinations, products, and knowledge for an outdoorsy lifestyle better than anyone.

But that was a long time ago. Over the past few years, Outside has struggled to maintain their relevance in our space so their recent announcement (via an episode of their podcast) of the development of Scout, an AI Chatbot, to help enthusiasts plan their adventures feels like the ultimate grasping of straws.

Today on THE ROCK FIGHT Colin runs through what Outside is promising with Scout, why they've missed the mark, and ponders if the old Outside can ever comeback.

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