Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave break down two major outdoor-industry storylines: Nike’s push into trail running and Sierra’s rapid suburban takeover. Plus listener feedback, The Lightning Round, and The Parting Shot! On The Docket! Mailbag: A listener response to the Patagonia Impact Report and how they make their stuff. Nike Targets Trail Running: Does a Hoka lookalike and a new race sponsorship puts Nike ACG in the trail running pole position? The Lightning Round! Running continues to crush, REI's new travel partnership, and highlighting Women Led Wednesday! Sierra’s Expansion: Now at 141 U.S. stores Sierra's growth continues so The Rock Fight takes a field trip a couple of local stores to see the chain for themselves. For The Parting Shot presented by Garage Grown Gear Colin highlights a friend of the pod's outdoor industry trade show call out (and solution)! Thanks for listening! The Rock Fight is a production of Rock Fight , LLC. Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts. Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to
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