Today on The Rock Fight , Colin and Producer Dave break down the latest headlines in the outdoor industry with a game of Good News or Bad News . From new products to hilarious marketing campaigns (and one massive brand blunder in the Himalayas), they separate the wins from the fails in a wild week for outdoor brands. On the docket: Retail updates: Sherman Outdoor Sports closes after 103 years, while Sherpers celebrates 90 years and Eau Claire Outdoors gets it going. (04:07) Brand updates: Is Marmot showing signs of life? (07:38) Good News or Bad news? New Shells: Rab launches a PFAS-free Gore-Tex line. (08:36) Collabs gone grocery: Nike x Kirkland shoes hit the internet. (13:04) Athletes & influence: Does Killian Jornet’s 14er linkup land the way it once might have? (16:09) Support those who support The Rock Fight! Today's partners: Ibex , Fjallraven , Royal Robbins , Lems , Conatus Counsel Marketing done right: Mammut’s mockumentary-style campaign hits the landing. (27:08) The big one: Arc’teryx’s fireworks fiasco in the Himalayas begs the question: how did this even happen? (33:03) Lightning Round: Salt Life eyewear , Eastern Mountain Sports , and Huffy . (40:41) Parting Shot: The X Games announce a new “league” with betting baked in. (43:15) Thanks for listening! The Rock Fight is a production of Rock Fight , LLC. Sign up for NEWS FROM THE FRONT , Rock Fight's semi-weekly...
