Engineered For Whatever: Breaking Down Columbia's New Campaign

Today on the show Colin, outdoor industry insider Eoin Comerford, and brand/creative expert Producer Dave hit the following topics!

• Tariff Watch 2025! After week of surveys, brand reports, and new tariff percentages it is time to check in on the latest tariff situation. (05:32)
• ThredUp's recently earnings report shows that secondhand continues to be an opportunity that everyone should be leaning into. (16:53)
• The Rock Fight Lightning Round! The fastest 3 minutes in outdoor industry news. This weeks topics: Altra's impressive growth, Saucony's even more impressive growth, Reebok sale rumors, and Emerald Expositions overall flat earnings. (22:29)
• Columbia launches it's new brand campaign: Engineered For Whatever. A new video and a new stance from Columbia was the buzz of the outdoor industry last week. We take a look at what the brand is trying to do, determine if they were successful, and discuss the backlash. (28:00)

For The Parting Shot, Colin ponders what you give up when you pursue big outdoor goals. (42:54)

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