Eddie Bauer Kills 'Guide Built'

When Eddie Bauer announced it was ending Guide Built, the legacy program of it's 2009 First Ascent program, it got the wheels turning: What value do outdoor athletes and ambassadors truly bring to the products that these brands make? Is the outdoor athlete team an antiquated notion?

Today on THE ROCK FIGHT Colin welcomes back Adventure Journal's Justin Housman to dig into the ins and outs of how athletes and ambassadors are deployed and if at the end of the day their presence really matters to the consumers of outdoor brands.

Are you a current or former outdoor athlete or ambassador? We want to hear from you on this topic! Reach out to the show at [email protected].

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Want more Housman in your life? Head over to www.adventure-journal.com and subscribe today!

THE ROCK FIGHT is a production of Rock Fight, LLC.