It's Monday on The Rock Fight! Which means that Colin is joined by outdoor industry insider Eoin Comerford and brand & creative expert Producer Dave to run through the following topics that have emerged over the past week (or so): Comeback brand feedback & Eoin's surf brand game: We discuss the listener feedback to last weeks episode where we nominated the candidates for 2026 comeback brand of the year and Eoin quizzes Colin & Producer Dave about their knowledge of current up and coming surf brands. (04:05) Topo has themselves a quarter and continues the trend of running brands showing big growth which begs the question, can run overtake outdoor like outdoor once overtook surf and ski? (14:56) Adidas releases a new shoe designed just for running on the treadmill. No really, they did that. (21:55) The Rock Fight Lightning Round! This weeks fast acting topics: Glamping over camping, are outdoor retailers missing the boat on the grow wearable tech category, and Combat Flip Flops ! (26:26) Support those who support The Rock Fight! This weeks partners: Ibex , Fjallraven , Royal Robbins , Lems Shoes , Conatus Counsel . (30:37) Pre-holiday blues? Three surveys dropped this past week painting a relative gloomy picture of the upcoming holiday shopping season. (35:32) Are US outdoor brands at risk overseas? A new article from The Guardian details challenges being faced by US fashion brands, are outdoor brands facing the same challenges? (39:20) For The Parting Shot Producer Dave offers an update on the roll out of Columbia's campaign and rebrand. (44:42) Thanks for listening! The Rock Fight is a production of Rock Fight , LLC. Sign up for NEWS FROM THE FRONT , Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List. Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts. Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to
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