Can Reju Solve The Outdoor Industry's Sustainability Problem?

Today on the show Colin is joined by the CEO of Reju, Patrik Frisk.

Started in 2023, Reju is a "textile regeneration company" that is trying to create a circular system for polyester by taking existing polyester garments and turning them back into reusable polyester components that apparel brands can then make into new garments.

On today's episode Patrik talks about the mission of the brand, the challenges they face, and the need for these kinds of innovative solutions to solve our textile waste problem.

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