Breaking News: Stio Up For Sale?

The Rock Fight is once again breaking news to the outdoor industry!

On Wednesday an alert listener of The Rock Fight sent us this article on PE Hub which reports outdoor brand Stio is being shopped for acquisition.

Players in the mix to take over the venerable Jackson brand being Columbia, YETI, or potentially several PE firms.

On this emergency reaction podcast, Colin and outdoor industry insider Eoin Comerford take a few minutes to offer some context and run through what they know.

On this emergency reaction podcast, Colin and outdoor industry insider Eoin Comerford take a few minutes to offer some context and run through what they know.

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