Ep. 31: The Process of Signing Superstars With Sonny Vaccaro

The Ringer's Chris Vernon is joined by the godfather of grassroots basketball and former sports marketing executive for Nike and Adidas, Sonny Vaccaro, to discuss betting his job with Nike on signing Michael Jordan (6:00), the first time Kobe showed his true skill (10:00), T-Mac's unknownness (14:00), Adidas missing out on LeBron (17:30), Under Armour's luck with Curry (28:00), Dwight Howard vs. Al Horford (36:00), and the Knicks' playoff potential (41:00). Learn more about your ad choices. Visit podcastchoices.com/adchoices