S1:E4 Speed, Convenience, and Choices: Self-Checkout Perspectives In this episode of Retail Razor: Data Blades , hosts Ricardo Belmar and Casey Golden are joined by Georgina Nelson , CEO of TruRating , to explore consumer sentiments on self-checkout systems. TruRating, known for gathering real-time shopper feedback, reveals that speed and convenience are top priorities for 65% of shoppers using self-checkout. Together, the team examines how retailers can enhance this final stage of the shopping experience and the potential for in-store experimentation to improve customer satisfaction. The team also touches on the future of self-checkout, including the possibility of ads with retail media and the importance of customer feedback. Subscribe to the Retail Razor Podcast Network: https://retailrazor.com/ Subscribe to our Newsletter : https://retailrazor.substack.com Subscribe to our YouTube channel: https://go.retailrazor.com/utube Chapters: (00:00) Show Intro (01:12) Georgina Nelson - Consumer Sentiment Towards Self-Checkout (08:01) Show Close Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar is an NRF Top Retail Voice for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a a Top 10 Thought Leader in Retail and AGI , a Top 50 Thought Leader in Management , Careers , and Transformation , and a Top 100 Thought Leader in Agentic AI and Digital Transformation. Thinkers 360 also named him a Top Digital Voice for 2024 and 2025. He is an advisory council member at George Mason University’s Center for Retail Transformation and the Retail Cloud Alliance . He was most recently the partner marketing leader for retail & consumer goods in the Americas at Microsoft. Casey Golden , is the North America Leader for Retail & Consumer Goods at CI&T. She is a RETHINK Retail Top Retail Expert from 2023 - 2025, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. Once immersed in fashion & supply chain tech, now slaying Franken-stacks & building retail tech. She is also the Founder of Luxlock , a cross-channel customer experience management platform. Includes music provided by imunobeats.com, featuring Tech Lore from the album Beat Hype , written by Heston Mimms, published by Imuno.
