I was absolutely blown away when today’s guest agreed to take time out of his crazy busy schedule to join me on the podcast. You might have caught him on one of his many speaking events during the year or seen some of his own podcast and social content, but for the next 50 minutes or so, he is my guest, and I couldn’t wait until next season to release this recording. So I am delighted to gift you this bonus episode of Season 4 of The Responsible Marketing Podcast with Kennedy, Email Marketing Geek and founder of Email Marketing Heroes, and author of his latest book, ‘Psych Stacked’, available on emailmarketingbook.com and Amazon . Kennedy and I chat about 💊 Kennedy’s ‘anti sickness’ medicine for marketing, 🪄 the magic of psychology and email marketing, 📈 data ownership, 🧠 and our biases and how they can cause marketing hiccups. 💡 Kennedy also shares some incredible insights into buying trends and how to max your opportunities in a constantly shifting landscape, 🦄 and we bust some myths about some of the negative press AI is getting in terms of environmental impact and how to take responsibility, as well as some trap doors to look out for. It was an absolute pleasure to have Kennedy on the podcast, and I really hope you enjoy our conversation. Kennedy's book recommendation is 'Ready Fire Aim' by Michael Masterson ( https://amzn.eu/d/5RlVVT7 ). #sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications And you can find out more about Kennedy and the various programmes and resources he offers at Email Marketing Heroes and Automated Email Engine . Watch Kennedy's Podcast on YouTube. And go buy his book at https://emailmarketingbook.com/ (for paperback, plus Digital and Audio exclusive) or Amazon (paperback only). You can also find him on Facebook and Instagram . Thanks for listening! You can find me here: Website LinkedIn "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
