Today’s guest is Sarah Thackray from Beacon House Events based in the north of England. Beacon House Events is causing a real stir in the events industry, as well as the SME sector, leading the way in event sustainability and responsibility. Sarah and I talk about 🙃 the forward thinking ways Beacon House Events measures the impact of the events they organise and host, as well as the revelation as to what the biggest contributor is. 🧠 the psychology of humans not wanting to stand out from the crowd. 👩🏼🏫 how they have turned ‘offsetting’ on its head 🤝 and how sharing business practices and experiences is vital in creating real change. Book recommendations: Atomic Habits – James Clear https://amzn.to/4nGmLqO Charles Hoults – Living Green https://amzn.to/3KdrulC And you can find out more about Sarah and the Beacon House events team either on their website , on Sarah's LinkedIn profile, or the business page . #sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications Thanks for listening! You can find me here: Website LinkedIn "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/