In this episode I talk with Paul Lancaster, Business Startup and Growth Consultant, founder and event producer of UK Start Up Week and PlatformNE, offering practical, actionable advice and exposure for business growth and development. Paul is an incredible business owner and connector of businesses, as well as an avid champion of the northeast of England. Paul offers free weekly events through PlatformNE in Sunderland and Newcastle, as well as the now infamous UK Start Up Week, 5 days jam-packed with advice, speakers, and connections for startups and growth organisations. Paul and I discuss: 📈 how adding and sharing value is paramount in creating sustainability and longevity in a business. 💡 the current challenges of social media and some golden nuggets on how to make your marketing deliver. ♻️ what sustainability means at different levels within the current business landscape and whether it's obvious what we should be doing. ⚔️ and whether Paul is a real Lord... You can find out more about Paul on LinkedIn , Instagram , and X (formerly Twitter) , and find information about PlatformNE and UK Start Up Week on these socials: PlatformNE - Facebook , X (formerly Twitter) , LinkedIn . UK Start Up Week - Website , Facebook , Eventbrite , X (formerly Twitter) , Instagram and LinkedIn . And huge thanks to Flok , in Middlesborough, for allowing the use of the fabulous podcast studio for this episode. Thanks for listening! You can find me here: Website LinkedIn "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
