Ever feel like your money’s gone missing—but you know you’ve already spent it? In this episode, I’m diving into one of the most common and costly problems I see in product-based businesses: trapped stock . That unsold inventory piling up in your stockroom, storeroom, or studio? It’s not just taking up space—it’s tying up thousands of pounds you could be using to pay yourself, invest in your bestsellers, or boost your marketing. I share a story that’s stuck with me for years: a shop owner who discovered over £7,000 worth of untouched stock hidden away in plastic totes. We’ll unpack why this happens (spoiler: buying on gut, not data), how to spot the mental and emotional weight of dead stock, and why clearing it isn’t failure—it’s smart, strategic retailing. If you want to start freeing up cash in your business right now , this episode is your clean slate moment. Mentioned in this episode: Freebie download Stock Freebie
