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Recorded by Michael Larsen, this episode features Linda Carter-Watts, Business Manager and Co Owner of Advanced Tent Technology, and one of the most respected and influential figures in the Australian event hire industry.
From her early days working alongside the Canadian Formula One Grand Prix in Montreal to building a life and business in Australia, Linda’s journey is one of courage, adaptability and relentless hard work. Together with her husband Jamie, known to many as Fox, she helped evolve Advanced Tent Technology from traditional tenting into one of Australia’s leading modular flooring and turf protection specialists, servicing iconic events including Adelaide Oval concerts, LIV Golf Adelaide and the Adelaide 500.
With more than 30 years of involvement in the Hire and Rental Industry Association, Linda has served as State President, Vice President, Events Chair and long time judge of the Australian Event Hire Company of the Year Award. She became the inaugural recipient of the Women in Hire Award, a moment that recognised decades of leadership, mentorship and contribution to the industry.
In this episode we explore:
• The leap from Formula One to building a business in Australia
• Growing Advanced Tent Technology into a national flooring specialist
• Innovation in modular flooring, turf protection and commercial cleaning
• Judging excellence in the Event Hire Company of the Year Award
• The evolution of women in the hire industry
• Navigating COVID, labour shortages and industry change
• The power of community, mentorship and long term relationships
Linda shares honest reflections on resilience, partnership, perseverance and what it truly means to serve both clients and community. With warmth, humility and a calm strength that has shaped generations of rental professionals, this conversation is a powerful reminder that legacy is built through people, contribution and consistency.
This podcast episode was sponsored by Latner Software.
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https://www.latnersoftware.com/latner-demo