In this episode of the Remote Work Tribe podcast, we chat with Michele Hansen, Co-Founder of Geocodio and author of Deploy Empathy. We discuss her process for writing her book, her experience as a product person running interviews and its impact on her career, AI and customer research, and more.
Episode Timestamps:
- What inspired Michele to write her book? (0:40)
- How did Michele become an expert in customer research?. (5:33)
- Where do technical founders go wrong when it comes to customer research? (9:21)
- Are customer interviews more critical today with AI?. (12:15)
- Can you do less customer research when we have AI tools? (14:21)
- Can you talk to fewer customers and augment information with AI?. (17:45)
- Knowing what she knows today, would Michele change anything about her book? (21:17)
- Does her experience as an expat have an influence on her writing process? (24:15)
- What were her most significant adjustments moving from the US to Denmark? (29:25)
- Lightning round questions. (30:53)
We hope you enjoy it!
Links mentioned on the podcast
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