Ben Justman of Peony Lane Wine grew up on this Colorado orchard, returned in his mid-20s, taught himself winemaking, and now runs a small high-elevation Pinot Noir winery on his family’s land, built alongside his father. Key Topics Childhood on a self-sustaining orchard and returning to family land Starting Peony Lane Wine and producing high-elevation Pinot Noir Winemaking as farming: soil, climate, and place Direct-to-consumer realities for small producers Why Ben accepts Bitcoin and why he places importance on it Why Listen Clear insight into how small wineries actually operate A grounded look at family land, legacy, and returning home Practical examples of direct-to-consumer sales for farmers Rare details about high-elevation Pinot Noir production Honest reflections on working with family while building a business Website Instagram X
