Where Are Your Customers Hanging Out?

On today’s show we are talking about the street level process for getting a property leased up. Marketing is all about generating interest. Sales is about generating revenue.

We have an industrial outdoor storage project that was built in central Florida to meet the needs of contractors who have equipment and materials that need storage. These are businesses that have valuable equipment like excavators that you can’t just park in your driveway. The HOA won’t allow it. These contractors have trailers full of battery powered tools that need a secure place to charge overnight.

Many landscaping companies purchase composite decking materials for each job because they don’t have the space to store materials. They have to charge more, and they lose some bids because their prices are not competitive.

If they purchased materials by the truckload, they could get a 15-20% discount on those materials. In the landscaping business that kind of discount can make the difference between getting the job or not. It can make the difference between a profitable season and a break-even season. Not every customer will want the colors you chose. But if you have a few standard colors that are widely popular, you can win more bids for the modest cost of renting additional outdoor storage space.

This is a relationship-driven outreach, not a passive listing exercise. The contractors who will sign leases are often busy doing project work, not browsing general property sites. To lease to these clients you need to target where they are, speak their language, and make the transaction clear and simple.

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