Lessons From Southwest Airlines

The problems at Southwest Airlines demonstrate what can happen when your systems break down. All businesses, including real estate investment business have systems. These systems are designed to have limits. When you go outside those limits, you can’t expect those systems to keep working.

For example, our investment management software is currently handling hundreds to low thousands of investors. We have no idea what would happen if the system was faced with millions of investors. I can’t tell you for sure, but I’m pretty certain our system would break down.

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Host: Victor Menasce

email: [email protected]