The fastest-growing LinkedIn account I have ever seen in the recruitment industry! This week I sat down with Andrew MacAskill. From launching Executive Career Jump to becoming Chief Commercial Officer at Fraser Dove, Andrew has built a personal brand that’s led to over 105,000 LinkedIn followers, a published book, and global business success. What we cover in this episode: How Andrew built his LinkedIn brand and the financial impact of visibility. The power of personal branding in recruitment and executive career coaching. Writing the Job Search Playbook and how it created new business opportunities. Scaling Fraser Dove for exit – how branding & leadership drive ROI. The future of recruitment, life sciences, and career coaching in a changing world. If you’re serious about growing your LinkedIn audience, building a business that scales, or leveraging personal branding for success, this one is a must-watch! Chapters 00:00 Introduction to Andrew McCaskill and his journey 05:48 The rise of personal branding on LinkedIn 10:06 The impact of writing a book 14:52 The importance of purpose in business 19:04 Building a personal brand for competitive advantage 24:51 Navigating the emotional side of content creation 29:08 Transitioning back to recruitment: The Fraser Dove experience 34:27 The intersection of food, exercise, and mental health 35:49 Navigating company culture and growth strategies 37:46 Expanding into new markets: The US and Switzerland 39:37 Building relationships with private equity firms 41:05 Balancing personal branding and professional growth 43:30 Challenges in the life sciences sector 45:54 Leadership dynamics during difficult times 48:40 The emotional journey of founders 51:34 The importance of self-awareness in leadership 53:01 Triggers for change in leadership dynamics 54:58 The cost of recruitment and leadership investment 56:25 Finding opportunity in recruitment 58:48 Creating community beyond transactions 01:01:41 Building purpose-driven communities 01:03:07 Long-term value creation in recruitment 01:06:34 Evolving the purpose of the show ----------------------------------------- Episode Sponsor: Untapped Untapped is THE market leader and go-to agency for finding and hiring tried-and-tested offshore talent into UK, US and Australian-based recruitment companies. They’re providing top-class TEAMMATES, NOT OUTSOURCES! We use Untapped for Hoxo’s own offshore hires, and it’s been a total game-changer for our team. No one else can compete with the quality of their network, their in-depth candidate assessment process or their time to hire. If hiring elite-level overseas talent into your business to boost sales and increase productivity whilst saving yourself a huge amount in employment costs isn’t on your radar for 2024, it should be! Untapped are hiring recruitment, sales, marketing and support staff into recruitment agencies of all shapes, sizes and specialisms globally and they are growing rapidly! Join the waiting list today so you don’t miss out on the next cohort of business-launching hiring projects. https://bit.ly/47GGdvZ ------------------------------------------------ Episode Sponsor: Hoxo Recruiters: are you sitting on a goldmine of LinkedIn connections without knowing how to turn them into real opportunities? Most recruiters spend hours every day on cold outreach and endless scrolling, hoping for replies that never come. But what if LinkedIn could work for you instead? The Hoxo 7-Day LinkedIn Challenge is a simple, step-by-step framework designed to help you: Identify warm leads already in your network Start...
