Campaign Barbie: How A Doll In Decline Got A Marketing Makeover

Everywhere you turn right now, it's almost certain that you will see the colour pink. It's in our stores, on our social media pages and our TV's, all in celebration for a doll, well actually a movie about a doll, that for years we were told was doing young women a disservice. In this episode of The Quicky, we take a look at the powerhouse that is the marketing campaign of the Barbie movie. How they took a toy that had seen a decline in sales and relaunched it to become a best seller. And whether confronting your products faults can go anyway to absolving them of their past mistakes. Subscribe to Mamamia GET IN TOUCH Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at [email protected] CONTACT US Got a topic you'd like us to cover? Send us an email at [email protected] CREDITS Host: Claire Murphy With thanks to: Professor Lauren Gurrieri - Associate Professor of Marketing at the School of Economics, Finance and Marketing at RMIT University Producer: Claire Murphy Executive Producer: Kally Borg Audio Producer: Thom Lion Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe See omnystudio.com/listener for privacy information.