In this episode, Alex Rawlings is joined by Jeremiah Wanzell, a seasoned consumer brand executive with leadership roles at Hugo Boss and Calvin Klein, and now an operating partner working with private equity firms to drive growth in the consumer sector. Jeremiah shares his insights into the evolving role of the operating partner, value creation beyond financial engineering, the importance of omnichannel strategy, and how consumer-focused PE firms can win in a shifting market. ⏱️ Timestamps 00:03 – Intro & Background Jeremiah's career journey: from Bloomingdale’s to Hugo Boss & Calvin Klein Launching Growth Mindset Advisors to work with PE firms as a fractional growth officer 00:57 – Mistakes Private Equity Firms Make Misunderstanding or undervaluing the role of the operating partner Value creation needs real operators, not just consultants PE firms still testing the waters, especially in the lower/mid-market 03:44 – Why the Operating Partner Model Isn’t Universal Yet Too often operating partners are brought in post-acquisition — a critical mistake They need to be involved from the outset to shape value creation plans 05:12 – Case Study: Capizio Acquisition Deal thesis: investing in niche category leaders Brought the deal to Argonne after another firm passed Role: pre-deal diligence, channel expansion, post-deal advisory 07:07 – What Deal Teams Miss Overlooking multi-channel retail strategy Examples: Nike’s failed DTC push vs. Allbirds’ slow wholesale expansion Omnichannel is no longer optional 09:32 – Industry Shoutout: Grata Sponsor mention for proprietary, data-driven PE deal sourcing 09:58 – State of Consumer Deals Deal volume down 15% YoY, but deal size up Highlighted mega deals: Skechers ($9B), Dick’s x Foot Locker, Rode Beauty Hot sectors: health & wellness, beauty, and digitally native brands 11:27 – Tariffs & Pricing Strategy Tariff uncertainty is a headwind but affects all brands equally Brands must have clear differentiation and pricing transparency Examples: airlines as commoditized vs. a loyal landscaper who passed along cost savings 15:14 – Great Retail Experiences Retail “theater” matters more than ever Examples: Vuori, Lululemon, building community through in-store events It all starts with product excellence 17:32 – Evolution of DTC & Shopify’s Disruption Apple iOS14 killed third-party tracking; CAC skyrocketed Shopify commoditized eComm site creation → flooded market with undifferentiated brands Stubborn brands (e.g. Allbirds) suffered by not adapting 18:59 – Retail Experience Examples Retail must build community and be about more than transactions Brands that create loyalty through events and authentic connection win 19:51 – What Jeremiah Recommends Fan of The Private Equity Podcast and Scott Galloway Encourages reading, webinars, and giving back to your network 🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/ 🌐 Visit Raw Selection: www.raw-selection.com Looking to grow your team? Check out our Hiring Guides for proven strategies, templates, and best practices to make smarter hires.
