Joe Nicchi: Creating the Soft Serve Empire

My guest on episode #484 of #thePOZcast is Joe Nicchi, the founder of CVT Soft Serve — the Los Angeles ice cream brand that started from a refurbished Mister Softee truck named “Charlie” and grew into a national phenomenon. Within months of launching, Joe made headlines for his bold stance on influencer culture and a surprise Bill Murray cameo that helped cement CVT as an LA staple. Today, his soft-serve empire spans from trucks to grocery aisles, with CVT’s first-of-its-kind ice cream pouch named “LA’s Food Item of the Year” by Eater LA and now sold in over 3,000 stores nationwide. His story is one of grit, creativity, and the sweet taste of turning a street-corner idea into an American brand success story. Let’s get into it. CVT Soft Serve is available in grocery stores across the country including Wegmans, Safeway, Price Chopper, Central Markets, Ralphs, Fred Meyer and available for delivery nationwide through Healthy Goodness—find a full list of stores at www.cvtsoftserve.com. Follow @cvtsoftserve on IG.