From Streetwear to Gaming: The Evolution of Greg Selkoe

Greg Selkoe is a serial entrepreneur and a true cultural architect. He’s best known as the founder of Karmaloop, one of the original streetwear and e-commerce pioneers that went from an idea to a global brand doing over $180 million a year at its peak. Greg’s lived the full entrepreneurial arc. The insane highs of hypergrowth, the painful reality of watching it all come apart, and the even harder work of rebuilding with real intention and clarity. Today, he’s the Co-Founder and CEO of XSET, a next-gen gaming and lifestyle organization sitting at the intersection of content, community, and culture, and honestly redefining what a modern brand can look like. What I love about Greg is how real he is. He doesn’t sugarcoat the journey. He talks openly about leadership, failure, resilience, and what it actually takes to build something that truly resonates with people in the real world, not just on a pitch deck. In this engaging conversation, Adam Posner interviews Greg Selkoe, a serial entrepreneur known for founding Karma Loop and co-founding XSET. They discuss Greg's journey through the highs and lows of entrepreneurship, the cultural influences that shaped his career, and the lessons learned from the collapse of Karma Loop. Greg shares insights on building authentic brands, the importance of community in gaming, and how he defines success beyond monetary gains. The conversation highlights the significance of resilience, self-awareness, and hiring for cultural fit in business. In this conversation, Greg Selkoe discusses various aspects of balancing personal and professional commitments, particularly in the context of an upcoming event. He shares insights on financial strategies, event planning, marketing partnerships, and the importance of collaboration within his team. The conversation also touches on the dynamics of live streaming and audience engagement, as well as the final preparations leading up to the event launch. Throughout, there is a focus on the excitement and challenges of managing multiple responsibilities while ensuring a successful outcome. Connect: XSET: https://xset.com Instagram (Greg Selkoe): https://www.instagram.com/gregselkoe XSET Instagram: https://www.instagram.com/xset