Texas Tech’s NIL-backed roster defies the odds, sparking a College Football Playoff run that has the Red Raiders on the brink of a historic Big 12 championship. Can Joey McGuire’s culture-first approach, powered by billionaire booster support, be the secret to sustainable success in a new college football era? Brian Smith and Chris Level break down the off-season moves that transformed Texas Tech, spotlighting key additions like Lee Hunter and David Bailey and the alignment between boosters, coaches, and recruiting. The conversation uncovers why team chemistry thrives at Tech when NIL deals have upended other programs, examines defensive dominance anchored by the front seven, and explores the emotional stakes for Lubbock if the Red Raiders make the College Football Playoff. Is this the blueprint for long-term Big 12 contention? @fbscout_florida On X @LO_ThePortal TikTok @lockedontheportal Support us by supporting our sponsors! Gametime Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply. FanDuel Today's episode is brought to you by FanDuel. Football season is around the corner. Visit the FanDuel App today and start planning your futures bets now. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as non-withdrawable free bets that expire in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
