Understanding The Equation of Marketing | Phillips EVP, Lorraine Barber-Miller

On this episode of #ThePlaybook, Lorraine Barber-Miller, EVP and Chief Marketing and E-Commerce Officer at Philips, shares her insights on:[3:07] - Why effective marketing requires a balance of art and science[5:42] - How she creates a shared vision that results in the greatest impact[8:22] - The driving forces behind Philips’ transformation[10:37] - The ways that she promotes equity and inclusion both inside and outside the company See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.