Taylor Berry: Head of Brand Marketing at Tito’s Handmade Vodka | #ThePlaybook 99

Taylor Berry, Chief Marketing Officer of Tito’s Handmade Vodka, talks about the origins of the multi-billion-dollar liquor brand and how founder Tito Beveridge’s failures in other industries led him to success as a distiller. Taylor discusses how the vodka brand used philanthropic events to spread, the company’s efforts to create a culture of giving, as well as his own unique journey to becoming CMO. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.