Ken Austin: Co-Founder of Proper No. Twelve | #ThePlaybook 310

On this episode of #ThePlaybook, Ken Austin, co-founder of Proper No. Twelve, shares some insights on: [2:00] - Why the lack of competition among Irish whiskeys was the “perfect storm” for launching Proper No. 12 [5:00] - The Rule of 101 and why he teaches it to as many young people as possible [11:44] - Why he believes that millennials understand the importance of happiness better than other generations [15:44] - How he went the extra mile to get into the whiskey business with Conor McGregor See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.