How to Maximize Your Personal Brand | Ilya Fedorovich, Founder & CEO of Xeela Fitness

On this episode of #ThePlaybook, Ilya Fedorovich, Founder & CEO of Xeela Fitness, Co-Founder of Doughbriks, and Social Media Influencer, shares his insights on:[2:52] - Why the “fake it until you make it” approach does not work[4:16] - How a conversation with his concerned mom led him to launching his supplement line[9:25] - What entrepreneurs must do to grow and leverage their personal brand[14:45] - His goals for the future of Xeela Fitness and their products See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.