Building a Business That's Never Been Done Before With Jim McKelvey: Cofounder, Square & Founder, Invisibly | #ThePlaybook 445

On this episode of #ThePlaybook, Jim McKelvey, Co-Founder of Square, Founder of Invisibly, and author of “The Innovation Stack”, shares his thoughts on: [1:45] - How entrepreneurs can leverage people’s tendency to overemphasize the past and underweight the future [4:32] - Why explaining the problems with your solution to potential customers can lead to even higher sales [6:58] - Why you should choose to innovate and never spend your life copying other people's solutions [9:25] - The reason that ignorance can be just as useful for innovators as their own self-belief See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.