Joe Pug on prioritizing what's fruitful, tracking data, and Dante's Inferno.

Joe Pug sold 20,000 copies of his first record after handing out free sampler CDs, and has gone on to be a DIY champion with multiple records and a successful podcast - The Working Songwriter. We talk intricacies of running a business as a creative, prioritizing your time and attention throughout the creative process, career longevity, and the lessons in Dante's Inferno.