In this episode of The Optimism Show, Kris Gligoroski sits down with Tim Cox, the Partnerships Manager at PoolTogether, to discuss how Web3 projects can form high-impact partnerships without relying on traditional marketing playbooks. From using meme coins to drive engagement to incentivizing deposits through gamified rewards, Tim shares unique insights into growth, collaboration, and relationship-building in crypto. Discover why partnerships work differently in Web3, how to create viral incentives for communities, and why building first, then pitching is the ultimate growth hack. (00:07) How meme coin projects use PoolTogether to incentivize staking (00:33) Gamified rewards & drip incentives for token holders (01:55) How smaller projects can create sustainable liquidity incentives (02:17) Bankless partnership: Turning POAPs into prize-yielding tokens (04:15) How PoolTogether enables anyone to turn onchain events into rewards (04:40) The Web3 vs. Web2 partnership playbook: What actually works? (05:00) Why "just building" beats legal-heavy Web2 partnerships (05:53) How Tim built Timalytics: A PoolTogether dashboard to game the system (07:21) "Build first, pitch later": How to grab the attention of big projects (09:02) The secret to Web3 partnerships: Identify the "fastest responder" in chats 🔹 Follow Tim & PoolTogether: https://www.pooltogether.com https://x.com/timncox 🔹 Follow Kris: https://warpcast.com/thekris 📩 For sponsorships & collaborations:
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