In this episode of The Optimism Show, Kris Gligoroski and Vittorio unpack what’s worked for the show’s recent growth: using short-form as trailers, building automated repurposing systems, prioritizing psychographics over simple demographics, and treating companies as media-first businesses. They share concrete results (rapid YouTube growth), tactical playbooks (volume + automation + platform funnels), and why new socials and in-house media create durable advantages. (00:00) — Episode intro: goals and overview (00:43) — Vittorio’s first on-camera appearance and framing the conversation (01:11) — YouTube growth update: from ~50K early views to 300K+ total (03:10) — Short-form as trailer: why shorts drive long-form discovery (167K month example) (04:04) — Shorts increase watch-time and long-form retention (05:10) — Short-form structure, titles, keywords, and hashtag targeting (06:35) — Volume + automation: production scale without a big team (12 shorts/day, multi-platform) (08:34) — Distribution funnel: broad platforms to niche channels and newsletter (09:40) — Why new/social-first platforms (Farcaster, Mastodon, BlueSky) are strategic bets (12:41) — Targeting psychographics (thoughts, needs, formats) vs. demographics (15:03) — Repurposing formats to match different learning styles (visual, reading, audio) (17:09) — Core audience vs. curious audience: focus and horizontal reach (20:15) — Cross-industry ideas: borrow tactics from other sectors to gain advantage (21:44) — Experimentation as the path to differentiation and mini-monopoly (23:04) — Launching a community + automated media services for other companies (25:02) — Treat your company as a media company: capture and sustain market share (27:39) — Why in-house, sustainable distribution beats one-off KOL or paid spikes (29:22) — Media and distribution increase company valuation: attention, data, and product fit (30:37) — Brand authority and long-term positioning (31:05) — Follow the journey: ongoing experiments, features, and distribution improvements (31:36) — Wrap and invite to reconnect 🔗 Connect with Vittorio LinkedIn: https://www.linkedin.com/in/vittorio-cappelli/ 🎙️ Connect with Kris Warpcast: https://warpcast.com/thekris LinkedIn: / thekrispartner 💼 For sponsorships and collaborations: Email:
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