Live from NAB 2024: Blackmagic's CEO on the URSA Cine 12K & Future of AI

We had the chance to speak to Grant Petty of Blackmagic Design at this year’s NAB conference. It was as much of a conversation about technology and innovation as it was a conversation about human nature. In today’s episode, No Film School’s Jourdan Aldredge speaks with Blackmagic CEO Grant Petty to discuss: Developing the URSA Cine with a post-production mindset Zero-cost options from Blackmagic for beginners Why Grant doesn’t like to compete with others PYXIS camera and its features Creating products that lend to an efficient post-production workflow Exciting new changes and updates to DaVinci Resolve 19 Grant’s opinion on AI and the future of editing The moment he fell in love with color correction Feeling lonely and misunderstood Why you have to be a ruthless, yet empathetic product engineer Memorable Quotes “Business people are some of the stupidest people in the world.” [22:25] “A lot of this technology is just shit. It’s not very reliable.” [29:11] “If it gets too smart, it’s just another species to kill. Humans are fantastic at killing everything. We just gotta go hunting computers.” [30:45] “With creativity comes great loneliness.” [47:58] “You got to be simultaneously ruthless and simultaneously full of empathy.” [50:00] Mentioned: A First-Hand Look at the New Blackmagic URSA Cine 12K at NAB 2024 Check out Jourdan's article Blackmagic URSA Cine Blackmagic PYXIS DaVinci Resolve 19 Find No Film School everywhere: On the Web https://nofilmschool.com/ Facebook https://www.facebook.com/nofilmschool Twitter https://twitter.com/nofilmschool YouTube https://www.youtube.com/user/nofilmschool Instagram https://www.instagram.com/nofilmschool Send us an email with questions or feedback: [email protected]! Learn more about your ad choices. Visit megaphone.fm/adchoices