AI is writing poems. Cars are driving themselves. It’s easy to think the future is already here. But it’s not. There’s much more coming. The question is: What kind? Flying cars and robot lovers? Social and environmental collapse? Nick Foster, a designer who’s worked with Apple, Dyson, and Google X, says our problem isn’t what’s coming next; it’s how we think about it. His new book, Could Should Might Don’t: How We Think About the Future, shows why better imagination leads to better outcomes. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices
