When the Cost is Higher Than the Price

Same product. Same store. A different price—just for you? Lindsay Owens, author of Gouged: The End of a Fair Price—and What That Means for Your Wallet, explores how companies use algorithms and personal data to figure out what we’ll tolerate paying. But a tilted marketplace isn’t one consumers have to accept. Marta Tellado, president and CEO of Consumer Reports and author of Buyer Aware: Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace, makes the case that privacy, safety, and fair treatment aren’t perks—they’re rights. Together, their ideas raise a timely question: What would it take to make the marketplace work for us again?⁠⁠⁠⁠ 🎁 Save 20% on a Next Big Idea Club membership when you use code PODCAST at⁠ ⁠nextbigideaclub.com⁠⁠ ✉️ Get big ideas in your inbox with our daily newsletter. Subscribe at⁠ ⁠bookoftheday.nextbigideaclub.com⁠⁠ Sponsored By: Notion — Learn more about how Notion can support your business, at ⁠notion.com/daily⁠ Quince — Make your summer wardrobe easier. Go to ⁠quince.com/nbid⁠ for free shipping on your order and 365-day returns Keeper — Right now, Keeper's offering podcast listeners! 60% off personal and family plans at Keepersecurity.com/DAILY.