The Strange Power of Rituals

Why do humans keep inventing rituals—from weddings and funerals to morning coffee routines and lucky socks? Today, we explore the strange, soothing power of repeated acts with two books that take ritual seriously without taking the magic out of it: Ritual: How Seemingly Senseless Acts Make Life Worth Living by Dimitris Xygalatas and The Power of Ritual: Turning Everyday Activities into Soulful Practices by Casper ter Kuile. Together, they show how rituals help us manage anxiety, build connection, mark meaning, and turn ordinary life into something a little more soulful. 🎁 Save 20% on a Next Big Idea Club membership when you used code PODCAST at⁠ ⁠nextbigideaclub.com⁠⁠ ✉️ Get big ideas in your inbox with our daily newsletter. Subscribe at⁠ ⁠bookoftheday.nextbigideaclub.com⁠⁠ Sponsored By: Shopify — Nothing stands between your idea and a real business. So go make it one. Start your free trial at shopify.com/daily FODZYME — Finally, you can enjoy your favorite foods without the pain. Go to ⁠⁠⁠⁠icaneatagain.com/daily ⁠for 30% off your first order. Quince — Make your summer wardrobe easier. Go to quince.com/nbid for free shipping on your order and 365-day returns.