The Hidden Price of Getting Better

What does it actually take to get better—and keep getting better—once talent has taken you as far as it can? Today, we’re exploring two books about the disciplined, sometimes uncomfortable work of growth: Ryan Hawk’s The Price of Becoming, which argues that lasting excellence is built through commitment, consistency, and choosing hard things on purpose; and Ric Bucher’s Coachable, which looks at elite athletes to show why the best performers never stop adapting. 🎁 Save 20% on a Next Big Idea Club membership when you used code PODCAST at⁠ ⁠nextbigideaclub.com⁠⁠ ✉️ Get big ideas in your inbox with our daily newsletter. Subscribe at⁠ ⁠bookoftheday.nextbigideaclub.com⁠⁠ Sponsored By: Shopify — Nothing stands between your idea and a real business. So go make it one. Start your free trial at shopify.com/daily FODZYME — Finally, you can enjoy your favorite foods without the pain. Go to ⁠⁠⁠⁠icaneatagain.com/daily ⁠for 30% off your first order. Quince — Make your summer wardrobe easier. Go to quince.com/nbid for free shipping on your order and 365-day returns.