S4 E3: Use Effortless Inversion (Greg McKeown)

What happens when you stop assuming the answer to every problem is to work harder and instead ask, “What if this could be easy?” That’s effortless inversion. Today, Greg explains how you can use it to tackle problems big and small. --- Greg McKeown is the author of “Effortless: Make It Easier to Do What Matters Most.” He’ll be here all week to share key insights from the book. If you can’t wait until tomorrow to hear the next episode, you can get early access by downloading the Next Big Idea app.