Joe Curd is the Director of Multifamily National Accounts at Stealth Monitoring. Stealth protects assets for businesses with high quality video monitoring and surveillance. In multifamily, there is a significant worry about security. One of the top reasons a resident does not renew their lease is that they feel unsafe and uncomfortable on a property. We want residents to feel safe while on the property. Current systems are mostly used after a problem has occurred. Being able to tell residents “we caught it on camera and sent the footage to the police” is not comforting because the crime still happened. Stealth Monitoring fixes this by using speakers to alert the problem-causer that they’re on camera, scaring them off before there is any real problem. Also by using 24/7 eyewitness surveillance, self-guided tours become less risky since any damage would be caught on camera. Any attempt at theft would be stopped in its tracks. Many of the reasons that make collecting drivers licenses before touring necessary would be reduced. In this episode, we covered: Why the current security systems on place in multifamily properties (such as closed circuit TV and patrols) are ineffective How a reputation for safety issues scares off ideal prospects, particularly for two or three bedroom apartment units What additional expenses occur in multifamily as a result of higher crime and safety issues What top multifamily investors are preparing for by putting a bigger focus on safety Why resident retention and amenity criteria surveys are inaccurate, and what to look for that doesn’t make those lists Where self-guided tours are going to be in 10 years How a proactive surveillance system fills the holes that a standard reactive system has Connect with Joe Curd on LinkedIn About the Multifamily Innovation® Council: The Multifamily Innovation® Council is the executive level membership organization that makes a difference in your bottom line, drives a better experience for your employees, and allows you an experience that keeps demand strong for your company. The council is uniquely positioned to focus on the intersection of Leadership, Technology, AI, and Innovation. The Multifamily Innovation® Council is for Multifamily Business leaders who want to unlock value inside their organization so they can create better experiences and drive profitability inside their company. To learn more or to join, visit https://multifamilyinnovation.com . For more information and to engage with leaders shaping the future of multifamily innovation, visit https://multifamilyinnovation.com/ . Connect: Multifamily Innovation® Council: https://multifamilyinnovation.com/ Patrick Antrim: https://www.linkedin.com/in/patrickantrim/
