In this episode of the Multifamily Innovation® Podcast, host Patrick Antrim, Chairman of the Multifamily Innovation® Council, sits down with Brad Robins , Principal Product Evangelist at Flex . Flex, a financial tech innovator and official partner of the Multifamily Innovation® & AI Summit, offers a unique approach to providing financial flexibility to renters. Brad dives into Flex’s mission-driven approach, which empowers renters, reduces pressure on property owners, and contributes to the overall financial wellness of the multifamily industry. As Principal Product Evangelist, Brad explains his role in storytelling and building customer understanding of Flex’s mission, differentiating his focus from the product engineering team. His work emphasizes communication, helping both industry partners and renters understand Flex’s value. Flex’s product is designed as a financial wellness app, giving renters the option to pay their rent flexibly by splitting payments into two smaller, manageable portions each month. Brad notes that this approach meets renters' needs, especially for those with irregular income or sudden expenses. This unique product-market fit propelled Flex’s rapid growth, reaching over 8 million units across 2,000+ management company partners nationwide. Brad highlights the importance of this growth, emphasizing how Flex’s offering reflects a larger trend set by leading consumer brands, such as Amazon, which now provide diverse payment models to align with consumers’ financial situations. Collaboration with partners is central to Flex’s product development. Flex is continuously iterating based on feedback from clients in the multifamily industry, such as the suggestion to create a rent payment flexibility option specifically for employees of management companies. This co-created solution reflects Flex’s commitment to its partners and to enhancing its product to better fit the needs of multifamily clients. Patrick and Brad discuss the impact of Flex’s product on multifamily operators, detailing how Flex streamlines rent collections while improving the resident experience. Flex’s mission extends beyond payment flexibility, encompassing a culture of genuine support and understanding. By empathizing with renters’ financial challenges, Flex strives to make a difference in the resident experience. About the Multifamily Innovation® Council: The Multifamily Innovation® Council is the executive level membership organization that makes a difference in your bottom line, drives a better experience for your employees, and allows you an experience that keeps demand strong for your company. The council is uniquely positioned to focus on the intersection of Leadership, Technology, AI, and Innovation. The Multifamily Innovation® Council is for Multifamily Business leaders who want to unlock value inside their organization so they can create better experiences and drive profitability inside their company. To learn more or to join, visit https://multifamilyinnovation.com . For more information and to engage with leaders shaping the future of multifamily innovation, visit https://multifamilyinnovation.com/ . Connect: Multifamily Innovation® Council: https://multifamilyinnovation.com/ Patrick Antrim: https://www.linkedin.com/in/patrickantrim/
