Quick Take: How Controversy Drives Online Virality

This is an excerpt from the full episode "The Rise and Fall of Digital Media: With Ben Smith."

Ben Smith joins The Michael Steele Podcast to discuss his book, "TRAFFIC: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral." The pair discuss the early days of digital media, the rise and fall of news sites like Buzzfeed News and how controversy drives traffic and virality.

If you enjoyed stopping by the beauty shop, leave a review or share it with a friend!

Follow Ben Smith @semaforben
Follow Michael @MichaelSteele
Follow the podcast @steele_podcast