Why You Shouldn't Stop Marketing on Weekends | Bathroom Break #64 🚽

Should brands be Marketing on the weekends? From email open rates and low competition to overlooked calendar hacks and strategic send times, Daniel and Jay unpack why weekends might just be your secret marketing weapon. Jay breaks down why traditional email performance benchmarks fall short on weekends and why it’s critical to treat them separately from weekday sends. Daniel shares B2B tactics for booking meetings based on high-intent weekend browsing. Why are Sundays a gold mine for sends? Plus, Jay reveals his early bird flex and Daniel shares his morning ritual for productivity (hint: it's not just the coffee). This short ‘n sweet Bathroom Break is all about being a weekend warrior, no Sunday Scaries here. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com